|What is SEO?|
When you start out with your Web site and have defined your market, the first question is obviously how to attract the right audience in the right numbers to your site. SEO is the key strategy for businesses to create long-term traffic to their Web sites, thereby increasing their conversions (be it for a product, service or ads that are offered on the site).
Search engine optimization (SEO for short) is the process of improving your search engine placements and increasing the amount of visitors to your site. Usually, the higher a site is presented in search results, the more searches will visit that site. The essential part of the success of any Web site is to be found on search engines for the products and services you are offering to your customers. Effective search engine optimization helps to ensure that a site is accessible to search engines and improves the chances that the site will be found by users.
SEO tactics used for optimization of the Web site make it search engine friendly. SEO technology can be classified into two broad categories: on-page search engine optimization which includes the keywords you have to optimize your site for, Web site content, and off- page factors like linking, age of site etc.
SEO has proven to be one of the most cost-effective ways, while at the same time being the most complex strategies out of the whole online marketing. Ultimately, this leads to superior ROIs as compared to most SEM (pay ads) campaigns. And pay advertising on search engines via Google AdWords won’t improve your ranking positions in organicl search results and is not financially reasonable technique for long-term effective Web site optimization.
We provide search engine optimization services with focus on achieving high ranking positions for our customers’ Web sites in natural search engine results. With SEO you save a lot of money and promote your products and services at a lower cost than with online marketing technologies.