Page layout and design are important as people expect things to be in a certain place on a Web site. This means content in the center of the page, a header at the top, navigation across the top or on the left, a page title, a logo in the top left hand corner and some other design features that make all of it look attractive.
• Make sure that there is enough contrast between background and text. Black text on a white background is the easiest color combination to read. Light text on a light background or dark text on a dark background is not acceptable.