Domain name is an internet Web site address. A domain name locates an organization or other entity on the Internet. Domain names are used in URLs to identify particular Web pages. Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. There are only a limited number of such domains. For example:
The goal of SEO is to optimize a Web site for your targeted keywords so you might want to include those keywords in your domain name. The presumption is that if your site is about dogs, you will have “dog”, “dogs” or “puppies” as part of your domain name. Search engines are likely to assign more value to your site in terms of relevance if your domain name relates directly to the overall theme of your site.
• Secure variations of your primary domain name. Register common misspellings of your domain and the same domain with country extensions like .com, .co.uk, .net, .org and any other country with which you may want to eventually conduct direct business.