An interesting site on a particular topic has much better chances to get links, comments, reviews, etc. from other sites on this topic. Such reviews can give you a good flow of visitors while inbound links from such resources will be highly valued by search engines.
Try to update information on the site and add new pages on a regular basis. Search engines value sites that are constantly developing. Also, the more useful text your site contains, the more visitors it attracts. Write articles on the topic of your site, publish visitors' opinions, create a forum for discussing your project. Interesting and attractive content guarantees that the site will attract interested visitors.