Good content is what makes a Web site attractive to a visitor and what search engines evaluate to rank your Web site. Creating well-written, unique content is absolutely critical for your search engine optimization success. Content written for the purpose of SEO is designed to achieve organic rankings by appealing to the reader and to the search engine. Whether your Web site ends up on the first page or the hundredth search results page of Google depends on the quality and relevance of your content.
The key to building long-tern ranking on search engines is to write content with SEO principles in mind but for people, not for search engines. Web sites that simply stuff keywords into poorly written content have no chance to improve their rankings. The algorithms nowadays are intelligent enough to determine whether a page is acceptable for human visitor. How to write good web content is discussed in the Content and Readability.
Although you must write content for people and not search engines, you should use proper keyword density throughout each page of your Web site. First, you need to optimize each page of your site for no more than one or two keywords and minimize non-target words throughout your content, so that Google can see that your Web site is relevant to search queries that you want to rank for. Then by using available tools, you can incorporate target keywords without spoiling the natural flow of the writing.
When you write content, you should avoid duplicate content. Duplicate content occurs when your site contains content identical or similar to that already exists on the Web. Writing unique content is the most obvious way to avoid duplicate content.
It is vitally important to your Web site’s success to update content on a regular basis. Search engines consider fresh content to be of greater value than outdated content. Keeping content current is essential for maintaining search engine rankings.
When creating your content apply powerful principle called latent semantic content, which means using keywords similar to the theme and relevance of your page. You can use latent semantic content to create relevancy while preserving the organic flow of the content.
As today it is acceptable to include non-HTML documents to your Web site these files must be optimized to be properly indexed by search engines and shown in result pages.