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RSS Feeds

Really simple syndication (RSS) is a relatively easy way to distribute content via the Internet. RSS Feeds are simple XML-based systems for sharing headlines and other regularly changing Web content. Many news-related sites, blogs and other online publishers syndicate their content as an RSS Feed.

Webmasters can put their content into a standardized RSS format, which can be viewed and organized through RSS-aware program or automatically conveyed as new content on another Web site. A program known as a feed reader or aggregator can check a list of feeds from the sites you care about on your behalf, organize and display any updated articles that it finds. There are many different versions of Feed Readers, some of which are accessed using a browser, and some of which are downloadable applications.

Most people are interested in many Web sites whose content changes. How can they keep up to date with the latest update notices, news, etc. without visiting these sites? They subscribe to RSS Feed via feed aggregator which checks the content periodically for updates and shows them in their browser. RSS is the best way to be notified of new and changed content.

How to add a feed to your RSS reader?
Most Web sites usually indicate the existence of the feed on the home page or main news page with a link to "RSS", or sometimes by displaying an orange button. Once you know the URL of an RSS feed, you can provide that address to an RSS aggregator program and have the aggregator monitor the feed for you.

What are the benefits of using RSS Feeds from the SEO point of view?

If you have provided new information, the aggregator takes that information and sends it to readers around the world. Thus information about your site's contents is 'syndicated', that is, rebroadcast to a much larger audience. That is why if you want to attract more targeted traffic then creating your own RSS Feed is an easiest way to do it. RSS also allows people to easily add links to your content within their own Web pages.

The article How to create your own RSS feed will explain it for you. After you have created a feed for your content to be syndicated you want the world to know about it. Submit it to RSS directories where you can inform them of your feed. Make sure people who come to your web site see that you provide a feed by posting a link to the feed somewhere on the home page of a web site.

 

 

SEO Industry News

PR sculpting via the use of the NOFOLLOW attribute was dealt a severe blow recently by the admission by Matt Cutts of Google that their algorithm ignores this attribute when distributing link juice to outbound pages. This is causing a bit of a stir among the SEO community as it was seen as a very useful technique to perform more than just PR sculpting.